Tasked with appealing to a younger London audience, Pitch Sundays sought a vibrant transformation. The Trekkin Lab team crafted a forward-thinking re-positioning strategy, encompassing a new identity, market approach, and digital and social media tactics, aimed at propelling Pitch Sundays into a new era of growth.
We created a strategy called "Vibrations" - Creating an environment and experience that properly portrays these high-octane experiences at events visually for London and Europe.
All the fanfare and unique celebrations of Pitch events are bespoke London. Given the former logo, we had to portray the vibrance and Pitch events in a new symbol. The Vibrations symbol is vibrant, colourful and perfect for the brand's new direction. Including logos for sub-brands in Malta, Dublin and Ghana.
June 2023 - August 2023
Trekkin Lab
Collins Borketey
Pitch Sundays' fresh appearance is designed to attract a younger audience, positioning the brand as modern and synonymous with the premier party experiences in London and globally.
