Spotify commissioned the services of the research firm Kuvora to conduct an in-depth study titled "Afrobeats: The Journey of a Billion Streams." The survey encompassed a diverse sample of over 1000 participants spanning 34 countries.
My involvement in this project centered on transforming the extensive research findings into an engaging ebook. I aimed to breathe life into the data, providing readers and consumers with a comprehensive and insightful representation of the numbers.
The ebook served as a valuable resource, shedding light on the profound impact of Afrobeats within the global music landscape, and bridging the gap between intricate research and accessible, compelling content for a wider audience.
June 2023 - August 2023
Kuvora
