The season began with a series of preview campaigns designed to build anticipation for the year ahead. A bold editorial style, expressive typography and energetic athlete imagery introduced the competition calendar while communicating the scale and international character of the season.

Each event received a distinct visual identity inspired by its host city. From Pazardzhik and Budapest to the World Cup Final and World Championships in Guiyang, the designs combined athlete imagery, local landmarks and dynamic graphic elements across the season’s digital content.